Looking for new customers?
We can help. We specialize in helping brands
drive new customers through unique
consumer touch points. In a rapidly changing
advertising industry, targeting the right
audience at the right time has become
increasingly important. Our exclusive media
products offer engaged consumers who are
in need of a variety of goods and services.
The WelcomeHome new homeowner co-op is
a shared mailing where advertisers can reach
people who have recently purchased and moved
into their home. Because this program reaches
only new homeowners and no renters, we are
reaching a much more credit worthy audience
looking to spend on goods and services
needed around the home.
Wayfair Shared Mailer
The Wayfair Shared Mailer is a 6”x10”
envelope that will include up to 10 inserts
and will be sent to high-value Wayfair
customers likely to respond to direct mail
and highly indexed prospects modeled from
the Wayfair customer database.
Package Insert Program
Include your offer inside wine shipments delivered right to the home. Since 1982, Wine Insiders has delivered expert-selected, award-winning wine from the world’s best wineries and regions directly to more than 1 million customers, eliminating the middlemen and passing on the savings. Customers order on average twelve bottles of Wine Insiders premium and super premium wines with each shipment.
The Wayfair Catalog is a 6”x9” or 8”x11” sized catalog sent to a highly qualified audience of current Wayfair customers and prospects. Many of the catalogs will have a specific theme allowing you to choose the most relevant time to advertise. The Wayfair Catalog Blow-ins is the only offline opportunity to reach millions of Wayfair customers with your offer each month!
Live Nation Ticket
Live Nation, the premiere source for tickets
to concerts, plays, sporting events and more
is now offering advertisers the unique
opportunity to include 3rd party inserts into
printed outgoing packages containing event
tickets purchased from a Live Nation call center
or internet site. These packages are delivered
via 1st class mail with 100% open rate.
The Live Nation overnight ticket delivery ride
along reaches the same customers as the
standard ride along but is inside a much
larger package which arrives overnight to
customers who need their tickets as soon as
possible. A larger envelope allows for more
real estate to design and promote a much
more elaborate piece.
TV Weekly was created to provide the most
complete TV print listing on a localized,
city-by-city basis. Advertisers have the
opportunity to promote their offer on page in
multiple positions including highly visible
Covers 2 and 4 as well as inside pages opposite
high traffic areas where there are Sudoku,
crosswords, trivia and more.
MyKohl’s Charge Card
Credit Card Statement
Kohl’s is allowing 3rd party advertisers to
place ads or coupons inside their billing
statements mailed to over 10,000,000 Kohl’s
credit card customers monthly. By advertising
with Kohl’s, you’re reaching a primarily female
audience with children in the home and an
average income of $104,000.
Services We Provide
Media Planning, Buying
MRG offers media planning, media buying and optimization
for an extensive variety of print media programs. All of our
programs are tested and proven to acquire campaign
response rates beyond your expectations. Each of our
media plans is concise, detailed and customized based
on your objectives and ROI goals. Our marketing plans
ensure message consistency, help you drive new
customers and focus on increasing the life
time value of the new customers
Custom Media Vehicles
Let us develop a custom value added program for
your business that drive revenues straight to your
bottom line. We develop tie in partnerships
with synergistic companies for value added national
sales promotions including on-packs, in-packs,
in-pack sampling promotions, consumer touch
point ride a longs, insert programs and
Media Program Management
Our experienced staff can provide proactive sales
management for your existing media vehicles. We’ll
monetize your customer touchpoints and drive
incremental revenue, handling all of the details
for you. We provide services such as sales solicitation,
production coordination, print production, order entry,
invoicing, collections and reporting. Consider MRG to
manage your new or existing program.
Take advantage of our print production
procurement services and leverage our
experience to develop the most efficient printing
format for your needs. We offer convenient,
quality and cost effective resources for your
complete project management.
Our creative staff has extensive experience in
designing a variety of formats that achieve maximum
results. Whether it is solo direct mailings, shared
mail, websites, emails, social media or banners we
work with your team to develop the most
comprehensive creative to maximize results.
We know how to produce creative that
engages audiences and encourages
positive perceptions and actions.
Through our sister company ConvergeDirect
we will evaluate your current digital activities, identify
opportunities and build a digital marketing campaign
that uses the same disciplines as we’ve learned in
offline media. Search, display, programmatic buying,
email, and social media are all part of a closely
coordinated marketing effort which uses
our proprietary technology, ConvergeTrack,
to drive performance.
Established in 1997, Media Resource Group, Inc. is a direct response media firm that provides advertisers
with unique marketing campaigns reaching highly targeted consumers with the purpose of providing a
steady stream of new customer sales growth. Tom Marianacci, the company’s owner is a direct marketing industry
veteran with over 25 years of experience. Our staff has extensive knowledge in direct response disciplines,
media performance insights, and an extensive array of sales growth opportunities.
Our mission remains simple:
“In an economy where every ad dollar counts, Media Resource Group always focuses on your
return on investment while providing the finest in timely, proactive service.”
At Media Resource Group the success of your business is what drives us!
Senior Vice President, Media
Ed Bocknik II
Senior Account Director
100 S Bedford Rd,
Mt Kisco, NY 10549
Please fill out the form and we’ll be in touch shortly